A LEGACY, REINTERPRETED.
For the launch of SEVE, we travelled to Pedreña to create a series of films and photography with Javier Ballesteros. And then shot in Spain once again in 2026 to launch their new collection after a successful first year.
The challenge is to reference one of golf’s most recognisable legacies without simply looking backwards. Creating something cinematic, understated and contemporary that could establish the visual language of the new brand.
OUR ROLE
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
DIRECTING
CINEMATOGRAPHY
PHOTOGRAPHY
POST-PRODUCTION
THE WORK
The launch content was shot in the landscape where Seve grew up and learned the game, the campaign combined film, portraiture, golf and quieter observational moments.
The 2026 Campaign concentrates on a series of ‘Vignettes’ asking the everyday golfer “What would Seve do?”. Pushing the brand’s ethos ‘INSPIRE DARING GOLF’, to try and play the game similar to how the legend himself did.
The result was a library of assets built around place, feeling, emotion, personality and heritage… giving the brand a very unique visual world.
Director Ollie Allison Talks Through the launch campaign.
One of multiple ‘Vignettes’ created for the 2026 Campaign.
