Golf’s oldest Major. Played on hallowed links turf. On the same courses that Golf was forged from, hundreds of years ago.

For the 151’st Open Championship at Royal Liverpool, we were approached to create digital content under the R&A for the official tournament social channels. This included a full content plan prior to the tournament as well as on-site content capture and delivery, player interviews, hero assets and tournament coverage targeting key players and demographics. Often responding to action as it unfolded throughout the week, adapting our content plan to developments … and weather!