Long standing 1457 Club Client and official clothing retailer of the 2023 Ryder Cup, Glenmuir, asked us to takeover their socials during the week. Telling their #RoadToRome, packaging their clothing at their factory in Lanark, Scotland then following their journey to the Major.

This brief was not tournament coverage - Challenged with telling the ‘Ryder Cup story’ from a totally different perspective, we created a content plan for the week that allowed Glenmuir to assert their retail position and deliver record sales. Our content produced on-site during that week is the best performing across Glenmuir’s social channels and captured the essence of what it is to be a fan at such a momentous event.